Your clients already use masks, serums and anti-aging skincare. The JOVS EMS Lifting Mask adds something topical skincare cannot do on its own: electrical stimulation of the facial muscles beneath the skin.
Designed to be worn over a compatible water-based sheet mask, the JOVS EMS Lifting Mask combines facial muscle stimulation with hydration and occlusion in one simple 12-minute treatment. The ultra-thin silicone overlay helps keep the underlying mask moist while EMS pulses stimulate targeted facial muscles to support a firmer, more lifted and sculpted appearance.
For estheticians, that creates two opportunities: incorporate EMS into appropriate treatment-room protocols and recommend an easy-to-use home device that helps clients maintain a consistent beauty routine between professional appointments.
Why Facial Muscles Matter
Most anti-aging conversations focus almost entirely on the skin: collagen, elastin, hydration, texture and wrinkles.
But facial appearance is influenced by more than skin alone.
Beneath the skin are muscles that contribute to facial expression, cheek position and the appearance of facial contours. EMS — electrical muscle stimulation — uses controlled electrical impulses to stimulate muscle contractions.
That makes EMS fundamentally different from a serum, moisturizer or sheet mask. Instead of treating only the skin's surface, it introduces facial muscle stimulation as another part of the beauty routine.

A sheet mask delivers hydration and topical skincare to the skin. EMS adds stimulation of the facial muscles underneath it. That combination is what makes this treatment different from simply applying another mask.
Three Things Happen During One Treatment
1. Facial Muscle Stimulation
EMS pulses stimulate targeted facial muscles, supporting the appearance of improved tone, firmness and facial contours.
2. Moisture-Locking Occlusion
The flexible silicone mask sits over a compatible water-based sheet mask and helps slow evaporation so the underlying treatment stays moist throughout the session.
3. Skincare + Technology
The moisture from the sheet mask provides a conductive environment for EMS while allowing clients to use compatible skincare as part of the same 12-minute treatment.
There Is Real Research Behind Facial EMS
Facial electrical stimulation isn't simply a beauty trend. Human clinical research has investigated neuromuscular electrical stimulation of facial muscles and found measurable changes following repeated treatment.
In one randomized controlled study involving 108 women, 12 weeks of facial neuromuscular electrical stimulation produced an average 18.6% increase in thickness of the zygomatic major muscle, one of the muscles involved in cheek movement. Participants also reported improvements in facial firmness, tone and lift.
That study was not performed on the JOVS mask, so it should not be interpreted as a promise that this device will produce the same result. It does, however, help explain why facial EMS is interesting: muscle stimulation addresses a different component of facial appearance than topical skincare alone.
12 Minutes. Five EMS Modes.
Each treatment automatically shuts off after 12 minutes. Five stimulation modes allow users to choose a treatment experience based on their goals and comfort level.
Lifting
Designed to focus stimulation on the facial muscles associated with the appearance of lifted contours.
Firming
Muscle stimulation designed to support a firmer, more toned appearance.
Massage
Rhythmic electrical stimulation provides a massage-like treatment experience.
Circulation
A stimulating mode intended to invigorate tired-looking skin and complement the treatment experience.
Soothing
A gentler EMS experience for users who prefer lighter stimulation.

A Familiar Concept: Muscle Stimulation
Electrical muscle stimulation has long been used in other areas where controlled electrical impulses are used to stimulate muscle contractions.
JOVS brings that general concept to facial beauty care with a flexible mask incorporating 90 cm² of dual-zone electrodes.
The objective isn't to replace professional skin treatments. It is to give clients another way to support facial tone as part of a consistent home-care routine.
What JOVS Reports From Its Product Testing
JOVS reports the following results from its own product testing:
These figures are reported by JOVS from its own product testing and are not guarantees of individual results.
“I am 62 and I own a Veuty, a Medicube Ultra Tune and an LED mask, and I love this mask the best! I think I can see a difference already, and I’ve only been using it for a week! I will definitely continue to use it.”
Thomas W. — Verified Buyer
For Your Clients
- Clients concerned about loss of facial firmness or definition
- Clients who already enjoy using sheet masks
- Clients interested in non-invasive beauty technology
- Clients who want a simple treatment they can use between appointments
- Clients looking for a lower-cost entry into beauty devices
- Clients who want more than topical skincare alone
For Estheticians
- Add EMS to compatible masking protocols
- Combine topical skincare with facial muscle stimulation
- Demonstrate EMS before recommending it for home use
- Create another retail opportunity beyond traditional skincare
- Help clients maintain consistency between professional treatments
- Offer home technology as an extension of professional care
Why This Technology Belongs in Professionally Recommended Home Care
Your clients are already buying beauty devices. The question is whether they're choosing them based on influencer marketing and online reviews alone — or with guidance from someone who understands their skin.
The JOVS EMS Lifting Mask gives estheticians an approachable way to become part of that decision.
You can introduce EMS during a treatment, explain what muscle stimulation can and cannot do, recommend compatible skincare and then give your client a simple way to continue that routine at home.
Used thoughtfully, it becomes an extension of the treatment plan — helping clients stay engaged with their skin between appointments.
Easy Enough to Become Part of the Routine

“I absolutely love this mask! I live a very crazy and busy life so it’s great that I can come home, flip on my TV, put my EMS mask and EMS shorts on and have my mini spa time! I own a few different JOVS products and LOVE all of them!”
Linda B.
What to Tell Your Client
Technical Specifications
| Technology | Electrical Muscle Stimulation (EMS) |
| EMS Output | 8–23 V |
| Treatment Modes | 5 |
| Electrode Coverage | 90 cm² dual-zone electrode area |
| Treatment Time | 12-minute automatic session |
| Mask Material | Food-grade silicone |
| Mask Thickness | 0.5 mm |
| Main Unit Runtime | Approximately 1.5 hours continuous use |
| Remote Runtime | Up to 6 hours |
| Charging | USB, 5 V / 0.5 A |
| Designed For | Use with compatible water-based sheet masks and skincare |
Why Buy JOVS From California Skincare Supply?
California Skincare Supply serves licensed skincare professionals, which means we look at beauty technology differently than a typical consumer retailer.
We don't just want to put another device on your shelf. We want to help you understand how the technology works, where it fits within professional skincare, and how to talk about it accurately with your clients.
Use it in your treatment room. Recommend it for home care. Retail it as part of a professionally guided skincare plan.
Because the best home-care technology doesn't replace the esthetician — it keeps the client connected to her.
California Skincare Supply has no minimum order requirement Orders are usually processed within 2-3 business days. Freight charges are non-refundable.
Makeup returns: We do not accept returns of any makeup that's been opened. We do accept returns of makeup if the packaging has been damaged.
Return's must be expressly authorized by CSS and are for store credit only. Returns and requests for order corrections must be made within 7 days of the receipt of the order. No returns allowed on 1/2 used product.
No unused product returns or exchanges accepted beyond 30 days of purchase date.
No returns on equipment, handhelds or skincare tools.
Returns must not be priced, marked or damaged in anyway, and received in resaleable condition.
California Residents: A California Sellers Permit from the California State Board of Equalization should be provided for all orders shipped within (or purchased in) the state of California. This tax number will exempt retail products from being taxed. Products sold for professional use are always taxable in the state of California; if a Sellers Permit is not provided the entire order will be taxable.
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